The designer wear brand Karishma Sondhi is the answer to all those who want the best in fashion. Owned by Deepa Sondhi and Karishma Sondhi, the label promises to deliver outfits for all tastes, age groups and pockets. Both of the ladies have their own specialities and experiences. Karishma did her course from Pearl Academy of Fashion and finished off her training with an internship from Heriot Watt University in Scotland, from where she gained immense experience. Further she travelled to Sri Lanka and Bangalore, where she explored the textile industry on much wider scale. She also passed with flying colors from Nabha university in Milan where she did her summer schooling. Deepa on the other hand is self made designer who has an eye for fashion. Adding wings to their dreams, both of them took the pledge to design for people at the best.
Excerpts from an interview with designer Deepa Sondhi
What is the design philosophy of your brand?
Karishma Sondhi – the label is here to carve a niche in Indian & Western high fashion by offering contemporary, luxurious prêt and couture with a distinct house signature style that celebrates best of fashion. Cocktail, evening and International styles are the specialties of the house. Not only this, our house also stocks the best of western dresses, fusion wear, gowns and more.
What would you say is the USP of the brand?
We always make sure that we offer the best of designs that are executed with finest craftsmanship at the most affordable prices.
What according to you are the latest bridal trends?
Going by the trends, today’s bride is that pretty girl who does not over do anything and hence, the contemporary bridal trends are minimalistic. There are plenty of little details in a much understated manner, be it from silhouettes, to pleat details to tassels being used as a design detail to embroidery to patch work to a hand-done technique of print that is created and used in an effective way. Modern bridal trends are styles that have been crafted in a way to make it look very ‘now’. I feel that wedding day is one day when bride should listen to the language of her heart and mind. I like to deliver whatever my brides dreams of.
What according to you are the top festive trends?
Festive season has approached and drapes according to me, are going to be in vogue. Drape gowns and sarees are must haves this season. Fusion garments like jackets with dhoti pants, crop top and skirts would be wardrobe staples. According to me shirts with heavy embroidered columns paired with denims would be a hit for western wear. One can also wear crop tops with denims. For suits, Tanu suits inspired from Kangna’s movies are quite a rage. Mirror work on short shirts with heavy would also be seen as a fashion statement.
Who according to you is best dressed Bollywood celebrity who you would like to dress up?
Sonam Kapoor is lady who can carry each and every look with equal panache. Deepika Padukone is equally stunning too and we would love to design for her.
Where do you see your label in five years from now?
Well, we have made a great start and we hope to amass more knowledge on fashion, trends and fabrics and ultimately keep delivering stylish ensembles for our clients. We hope to keep experimenting and creating unique work styles and fashion statements.
To have a look at their collection or for any enquiries, please visit their store at:
Flagship store at 41, Club Road Punjabi Bagh, New Delhi
PH : 011-47018275